Avid Insurance Services - …a premium deal

02 August 2019

RSM’s merger and acquisition (M&A) and private equity team successfully advised Avid Insurance Services (‘Avid’) on its partial sale to Beech Tree Private Equity.

The client

Avid is a specialist managing general agent writing in excess of £40m gross premium across niche personal and commercial lines. Its data driven approach to the underwriting of underserved markets within the insurance industry, has generated strong book performance and a reputation as a trusted partner for ‘hard to place’ risks.

RSM’s solution

RSM was appointed to find a buyer to support and accelerate Avid’s growth and facilitate a full exit for one of the founding shareholders. After a competitive process, Beech Tree was identified as the right fit for both the remaining owner managers and the company, with the incumbent management team realising 50 per cent of their value whilst retaining a significant stake in the business.

Transaction team: Natalie Ord and Dylan Spry


‘If I could have outlined the perfect deal at the start of this journey, this would have been it. RSM found an excellent partner in Beech Tree, who share the ambitions and values of the management team, whilst also achieving a fantastic exit for the shareholders. I’m thoroughly excited for the next stage of the Company’s story and want to thank Natalie and the RSM team for guiding and supporting us every step of the way. We couldn’t recommend them enough.’


Stephen Gibson, Founder and Managing Director

Avid Insurance Services