Consumer Outlook 2025

The world of consumer spending is changing - are you ready to adapt?

Our Consumer Outlook report, based on insights from 2,000 individuals, uncovers the latest consumer sentiment, highlighting spending priorities and buying behaviours for the year ahead. 

While over 52% of consumers report feeling financially comfortable, a cautious mindset persists, with many planning to cut back.

Today’s consumers are prioritising essentials, demanding greater transparency and sustainability, and making informed choices that align with their values. These evolving preferences are reshaping how brands engage and adapt in an evolving marketplace.

So, where will consumers focus their spending, and how can businesses in retail, leisure and hospitality, and travel prepare for what’s ahead? 

  • Retail reimagined
  • Redefining social spending
  • Ready to roam

Retail reimagined

Will physical stores resurge in 2025 as shoppers seek immersive in-store experiences? 

Consumers increasingly demand the best of both worlds: online convenience and in-store connection. Our report shows that while 81% regularly shop online, 83% still value physical stores, highlighting the increasing demand for hybrid shopping. Navigating these omnichannel expectations is vital for staying competitive.

Explore the consumer sentiment driving these behaviours and discover the key trends set to shape retail in 2025.

Redefining social spending

Shifts in social habits are reshaping consumer spending, creating fresh opportunities for leisure and hospitality businesses. Yet, with 35% of consumers planning to cut back on dining and drinking out, how can operators entice spending and foster brand loyalty? 

As economic pressures threaten growth, brands will need to innovate and adapt to stay ahead.

Curious about what’s influencing buying behaviour? Our Consumer Outlook report reveals where consumers are prioritising their social spending in the year ahead.

Ready to roam

Travel will remain a top priority in 2025. Our Consumer Outlook report reveals that 41% are planning a week or more overseas this year.

As travel cements its place as a lifestyle essential, understanding consumer spending priorities is key for hotel, travel and tourism operators. From the demand for flexible bookings to sustainable travel options and personalised experiences, discover what will capture the attention of today’s travellers.

Jacqui Baker
Jacqui  Baker
Partner, Head of Consumer Markets and Retail

"As consumer behaviour evolves, this report delivers the insights businesses need to stay agile, refine strategies, and stay ahead in a competitive market."

 

Access our Consumer Outlook report

Explore our report based on exclusive research with 2,000 UK consumers, uncovering how preferences, habits, and attitudes are evolving through interactive data sets that bring these trends to life.