The rules of attraction

Private equity is used successfully in a wide variety of situations, from rescuing declining businesses to accelerating high-growth businesses that are already growing quickly. Most private equity investments, however, involve an existing or partially exiting shareholder - either an individual(s) or a corporate parent. As well as paying money to the exiting shareholder, the deal usually enables further capital to be invested into the business to fund a growth plan, giving the company a clear direction and the resources with which to hire and grow. 

We interviewed PE investors, Jonathan Caswell (LDC) and Simon May (Graphite), on how to attract PE investors, what value they add to a company, and how to prepare for a PE investment.