Ali Sapsford is a corporate tax partner and the Regional Managing Partner for the South at RSM UK. She has been with the firm for over a decade, and represents the tax faculty on both our National Leadership and Operations & Markets teams.
Ali joined RSM in 2009 as a corporate tax partner at our Reading office, before becoming its Office Managing Partner in 2012. In 2019, she added our Basingstoke office to her remit, and in April 2020 took on regional responsibility for all RSM offices in the south.
Asked what motivates her in her working life, Ali says:
I love business development. For existing clients that means doing good work and billing properly, providing valuable advice for a fair price. For new clients and targets it's demonstrating real interest, sometimes by just ringing for a chat. It's not rocket science but it's great fun and rewarding.
Away from the office, Ali enjoys pretending to be competitive on the hockey pitch and has a love of all things German – a passion that goes back to her days as a linguistics undergraduate.