Consumer markets outlook 2024

Discover our latest consumer outlook report

Our latest report reveals how consumers will be spending in 2024 against an economic backdrop of high interest rates and slowing inflation.

We surveyed 1000 consumers to find out where they will prioritise their discretionary income and how businesses can entice them to spend in the next 12 months. Read our report and learn about the consumer trends that will define 2024.

Explore our consumer outlook report
RSM UK's consumer markets outlook 2024

Despite persistent inflation, a cost-of-living crisis and rising interest rates, consumer spending was more robust in 2023 than many would have predicted. So, what does this mean for buying behaviours in 2024?