Qualitative and quantitative research

What is quantitative and qualitative research?

Quantitative research 

This kind of research is concerned with numbers – quantifying what has happened or is happening. It may draw on existing datasets or collect new data via surveys or online tools.

Qualitative research

Qualitative research, on the other hand, aims to understanding the how and why things happen. Interviews, focus groups, workshops and direct observation are key tools for qualitative research.

What we offer

We design robust methodologies to answer your research questions, using both quantitative and qualitative tools, to provide robust evidence on what is happening, and how and why it is happening.

The starting point for our work always involves meeting you to decide exactly what questions you need to ask, and what format the answer needs to be in so that you can react accordingly. We can guide you through the full process of the design and implementation of research, selecting appropriate methods and drawing on existing data and knowledge where appropriate. 

Our experienced team can provide:

  • data analysis drawing on data from national surveys and the census;
  • statistical analysis including multi-variate regression analysis;
  • online surveys;
  • telephone and face to face interviews;
  • focus groups, workshops and expert advisory groups; and
  • case studies, including site visits and fieldwork

We have the research skills to design questionnaires, qualitative discussion guides, and stratified sampling frames which are robust enough to help shape policy and strategy and to inform what actions would be most effective.

To find out more about how our research methodologies can enable your organisation to make more informed decisions, please contact Jenny Irwin.