Hotels and accommodation

The UK hotel and accommodation sector has remained resilient against a backdrop of economic and political upheaval. As consumer spending habits change and technological innovations advance, operators must become increasingly agile as they react to evolving market pressures.

Cost challenges, particularly from National Living Wage and rates increases, as well as an increasingly complex regulatory environment, are problematic. However, operators with a focus on maintaining quality and maximising occupancy are set to win out.    

How we’ve helped our clients

RSM acts for a number of well-known international hotel brands, family-run boutiques, serviced apartments and holiday parks, meaning our hotels and accommodation team understand your needs. We support and advise our clients so that they can achieve their business ambitions. 

Our services include: 

Cyber security

With high profile data breaches in the sector, and increasing volumes of customer data being held, the benefits of good cyber security have never been greater. We can test the security of both internal and external networks to identify any exploitable weaknesses and make practical recommendations for minimising risk and liabilities. 

Financial modelling

Our financial modelling team are experienced working with hotel operators to design a wide range of models, including internal reporting, working capital projections and forecasting. 

M&A advice

Buy side or sell side, we undertake strategic reviews, vendor due diligence, negotiation support and complete transaction management.

Digital and IT advisory

From traditional challenges associated with IT service delivery through to decisions on how to invest in analytics, cloud and artificial intelligence. RSM’s Digital and IT consultants can advise on system selection and integration and implement a range of software and digital strategy.

Funding growth

Domestic or international growth needs a careful strategy and adequate funding – RSM can help your business unlock finance for expansion or refurbishment.

Legal services

RSM’s legal practice can assist with gender pay gap reporting, national minimum wage compliance, and a wide range of other legal matters.

Business improvement services

By using a process optimisation approach, we can help do ‘more for less’ and deliver material savings.

Workforce planning

We can look at staffing levels, outsourcing and automation opportunities to ensure you are planning for now and in the future. We can also undertake a staff benefits review and look at senior management incentive schemes.

Capital allowances

With significant financial outlay to fit out and refurbish properties, a thorough capital allowances review can provide valuable tax incentives to hotel and accommodation businesses. RSM can review prior years’ claims and provide proactive advice in respect of future claims.

Our memberships

The British Holiday & Home Parks Association

We are members of H&HPA and actively engage with their members who represent the interests of the parks industry in the UK. Members include owners and managers of park home estates, touring, tenting and glamping parks, holiday caravan parks, chalet parks and all types of self-catering accommodation. 

ABTA Partner +

We have partner + status with ABTA which means members of the association have vouched for the quality of our services. We actively engage with members to support them with regulatory and industry changes and host and speak at ABTA events on a regular basis.


We are members of the Institute of Travel & Tourism which is the professional membership body for individuals employed in the travel and tourism industry. We support the ITT’s dedication to developing and maintaining high professional standards throughout the industry. We regularly attend ITT events and conferences throughout the year.

Contact a member of our team today to discuss your strategic plans.