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Hotels, travel and tourism

With both inbound and outbound traveller numbers in the UK returning to pre-pandemic seasonal patterns, tourism has made a remarkable comeback and is now firmly back on the consumer agenda. Although bookings are yet to reach peak levels seen in 2019, there's a positive shift as consumers prioritize travel experiences over material goods, which bodes well for the UK hotels, travel, and tourism sector.

As industry specialists, we have extensive experience in helping businesses that focus on inbound tourism and the domestic market, including hotel and holiday park operators and serviced accommodation providers. In addition, we also work with the outbound travel market, including tour operators and travel agencies. Our team of experts are well-versed in both UK and international businesses and our diverse client base spans early-stage fast-growth ventures, private equity-backed companies, family-owned enterprises, and large listed companies.

Wherever you are in the world, we can bring our insight and experience to help you navigate the ever-evolving operating landscape of the hotels, travel and tourism industry.

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British Holiday & Home Parks Association Associate Member

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authors:chris-tate

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Hotels tracker

RSM’s Hotels Tracker provides monthly analysis and commentary on occupancy levels, average room rates and revenue per room for the UK hotel sector.

Hotels tracker

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Consumer Outlook 2025

Our Consumer Outlook report, based on insights from 2,000 individuals, uncovers the latest consumer sentiment, highlighting spending priorities and buying behaviours for the year ahead.

Explore our consumer outlook report

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What our clients say

Cadogan Estates

'RSM has been a valued professional advisor to our hotels division for several years and we have benefited significantly from RSM's extensive expertise in the hotels sector. We’ve engaged RSM for a range of services including audit, tax, accounts preparation, and due diligence. The team’s professionalism and responsiveness are unparalleled, and their coordination across services ensures a cohesive and efficient approach. We have consistently received high-quality work from all teams which is delivered promptly. We particularly appreciate the audit team’s onsite presence, which ensures a thorough and rigorous audit process.'

Sanjay Patel

Finance Director

American Express Global Business Travel

'Our experience of working with RSM has been overwhelmingly positive and refreshing to work with a team who have taken the time to invest in the relationship and in understanding our business. The VAT team, led by Phil Munn and Joost Willemsen, have been instrumental in improving our compliance. What sets the RSM team apart from our previous big four adviser is their seamless integration into our operations. Rather than operating as an independent entity, they function as an extension of our team, fostering a collaborative partnership by sharing their knowledge, insights and practical experience. Knowing we have RSM on hand is invaluable and I look forward to continuing to work together further.'

CMAC Group Limited

'RSM have been our auditors and tax advisors for several years, and during that time our business has grown and changed considerably. The team have consistently delivered high quality service and go above and beyond. The continuity of staff has been key in building a strong relationship, which is underpinned by their in-depth understanding of our business. What sets RSM apart is their ability to adapt their approach to align with our style of working and we greatly appreciate the collaboration across the different teams we work with. Their support over the years has been invaluable and we would not hesitate to recommend them to others.'

David Barrow

Group CFO

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