New Era Energy – fuelling success

21 March 2024

Our M&A and private equity team has successfully advised New Era Energy (New Era) on its equity investment from Hanover Investors Management (Hanover).

The client

Founded in 1919, New Era is a specialist distributor of liquid fuels and related products to primarily commercial customers across the construction, distribution and public sectors. Focusing on industries with a critical fuel need, the company prides itself on the reliability, flexibility, and speed of its service. Today, New Era is one of the UK’s fastest growing independent distributers of fuel, selling in excess of 200 million litres per year. As one of the first distributors of HVO, a green alternative to diesel, the company is also at the forefront of the UK’s energy transition, helping businesses to adopt lower carbon solutions. 

After more than 40 years in the business, the shareholders decided succession to the management team was the best route to support the company’s continued growth. The deal enabled the shareholders to realise value, with the managing director and management team taking a larger stake in the business. Following a competitive bidding process, Hanover was selected as management’s preferred partner to take the business to the next stage.

Our solution

We advised the shareholders on all aspects of the deal, preparing the business for market, introducing Hanover to the process and negotiating terms. As part of our role, we also provided transaction tax, debt advisory, financial modelling, and data analytics support to provide a wider deal services solution.

Transaction team: Natalie Ord, David Rowlinson, Joe Gill, and Henry Crane (M&A); Helen Relf and Kate Clews (transaction tax); Greg Moreton (debt advisory); Ben Ducker, Alex Mitchell, Hassan Ayoub, and Loren Keegan-Williams (financial modelling); and Robin Bell (data analytics).


‘This deal was the culmination of more than 40 years growing New Era. Finding the right home for the team and business was vital - RSM were instrumental in securing the result we were looking for. Their depth of experience, advice and guidance was invaluable. Importantly, they also understood how we felt going through this process and were on hand to support us 24/7’.

Reg Geggus, Majority shareholder
New Era