To travel is to live

To travel is to live

Little has changed since Hans Christian Anderson coined the phrase. We crave to travel, to explore and to discover. 

78 per cent of UK adults go on holiday. Our quest for sun, snow or selfies is a fundamental part of our culture that prevails despite political uncertainty, economic turmoil and reality television finales. 

Of those surveyed, most responded that they are still planning to splash out the same amount of money across the board in the next twelve months, but to spend differently. The holiday spend remains ring-fenced, and it is on these holidays that consumers will have the propensity to spend.

Whilst holidays, gym memberships, and hobbies are the least likely to be reduced, there seems to be a drive to curb spending on takeaways and pub visits that wasn’t seen to this extreme in last year’s survey. 

Consumers are constantly looking for the best deal, the most photo-worthy experience and it seems a package that offers something a little more catered to specialist needs.

So the question remains, are our consumers embarking on personally enriching travel, or the ultimate ‘instaworthy vacay’? Will they start to avoid Europe after Brexit or are we still feeling loyal to our neighbours?

To travel is to live - The sanctity of summer

The sanctity of summer

In the latest statistics, 84 per cent of consumers said that while they spent on holidays, they planned to drop less cash in the next twelve months on products and services. It seems that consumers will most likely cut spending on takeaways, 27.6 per cent, followed by technology, 26.8 per cent and meals out 26.7 per cent, but most are not prepared to part with their bucket and spade...

Continue reading

Baking despite Brexit

While the impending threat of Brexit has impacted most aspects of UK life, it has had little bearing on consumers thirst for adventure. Just under half of the population, a strong 45 per cent surveyed do not expect Brexit to affect their travel plans over the next 12 months. But is this purely because many are not aware or have not considered the implications of the Brexit vote? It seems quite probable that  freedom of movement will be affected...
Continue reading
To travel is to live - Baking despite Brexit
To travel is to live - Digital detox

Digital detox

With cell phones almost permanently attached to most millennials, you would be forgiven for assuming the need to be in-touch at all times would translate to trips away as well. However, our research shows this is not the case. These switched-on lifestyles may be taking their toll, with over half of millennials now being enticed by ‘digital detox holidays’...
Continue reading

Disability and its impact

Disability is not only a huge part of people’s lives but has shaped and influenced the way consumers look at and pick a brand. Nowadays, two fifths of adults live in a household where someone, including themselves, has a long-term physical, mental, intellectual or sensory impairment which limits their day to day activities...

Continue reading
To travel is to live - Disability and its impact
To travel is to live - Moral meandering

Moral meandering

Ethical awareness has a strong influence across this survey, and travel is no exception. Scotland and Wales had the largest growth in willingness to pay a premium for ethical travel and tourism experiences, at around ten per cent each. Whereas, shockingly, London’s moral compass has spun back, dropping by five per cent on last year, and Northern Ireland has fallen even further with a 10 per cent drop in ethical consideration on last year. RSM’s Head of Travel and Tourism Ian Bell says ‘the onus is now being put back on the traveller, so there’s now more pressure on them to make ethical decisions around their holiday, because there is so much on offer’.