What makes consumers tick? What is it that has people reaching for their wallets and which trends influence spenders? RSM surveyed over 2,000 UK consumers to lift the lid on where they are flashing their cash and how businesses can entice more customers.
Times are changing, and a simple shop front or advertised sale are no longer enough to win and, more importantly, keep repeat custom. With political changes, an uncertain economy and consumers hoping to cut down on spending, it has never been more important to understand the spending habits of your customers.
Understanding consumer trends is vital for you and your business. RSM’s latest market research delves into understanding consumer spending and behaviour across travel and tourism, leisure and hospitality and retail.
Let us help you. Let our expertise and insight guide your business to success, so that consumers keep calm and spend on, with you.
What’s in a name? What is it that sways a consumer to purchase a product, buy into a business or support one service over another? How have their spending habits changed in the last year? Is brand-protectionism dead and is the endangered high street still falling behind the allure of online shopping?
Consumers expect living costs to have the largest impact on their disposable income in the next 12 months, followed by Inflation and Brexit. It seems that millennials and Gen Z are upping their saving, yet not cutting back on some pleasures to the same extent as older generations.
Little has changed since Hans Christian Anderson coined the phrase. We crave to travel, to explore and to discover. 78 per cent of UK adults go on holiday. Our quest for sun, snow or selfies is a fundamental part of our culture that prevails despite political uncertainty, economic turmoil and reality television finales.
