About Jon Cowen

Jon Cowen is a Partner in Business Transformation, helping organisations turn Data & AI into measurable business outcomes. A Data Strategist at heart, he works with senior leaders to connect technology investment to business strategy – from better customer insight and performance to reducing cost and unlocking growth. Jon brings a pragmatic, commercial approach, combining strategy with tangible Data & AI solutions delivery to move clients from ambition to implementation.

Jon brings more than 15 years’ experience across Big Four, boutique consultancy and industry, leading teams across the UK, US and India. Previously, he led transformation at Barclays and Financial Services Analytics at Accenture Digital, following earlier experience at Deloitte and Aston Martin. Across his career, Jon has combined strategy, go-to-market and client delivery, building scalable data platforms and delivering practical AI use cases across financial services, life sciences, manufacturing, retail, sport and media.

His focus is on what works: bringing together the right technology, capabilities and teams at pace to create visible outcomes for organisations and their customers, rather than transformation that remains theoretical.

“I’m at my best partnering with clients where our teams can use Data & AI to deliver real, measurable outcomes. For me, successful transformation isn’t theoretical, it’s about what changes for the business and its customers. That means bringing strategy and delivery together, moving at pace and being pragmatic about where technology can genuinely make a difference. I’m interested in the bigger question of what we’re trying to achieve and how we make it happen. Clients value pragmatism, pace, commerciality and visible outcomes and that’s what I want our work to deliver.”

Jon is the youngest of five children and credits growing up with three older sisters and a brother for his competitive streak. He lives with his wife and their young daughter in the North West of the UK.

RSM timeline:

• 2026: Joined RSM as Partner in Business Transformation, specialising in Data & AI.