RSM UK appoints new Creative and Communications Director
Today, RSM UK announces Caroline Hooley as its new Creative and Communications Director. The newly created senior role will support the UK firm’s drive to project its brand as part of its continued growth and its expanding transatlantic partnership with the US, Canada and Ireland.
With more than 20 years’ experience across the creative and branded content spaces in the UK, US, Europe and Middle East, Caroline brings deep expertise as a creative director, writer and multidisciplinary storyteller.
Previous leading roles at Deloitte, National Grid and The British Library point to an impressive CV – multi-sector experience she will draw on to help super-charge RSM UK’s profile both within and beyond a professional services sector that continues to evolve at pace.
Catherine Riches, Partner and CMO at RSM UK, comments: “We‘re thrilled to have Caroline on board. Her proven track record of creative excellence and strategic vision brings a breadth of experience and insight of the kind that will help us unlock the huge potential that lies ahead of us. I’m excited about the fresh perspective and new energy that Caroline will bring. Her arrival marks an important milestone, and I look forward to working closely with her as we navigate the next phase of our growth.”
Caroline Hooley, comments: “I’m delighted to join RSM UK at what is a pivotal moment for the firm. The ability to connect expertise across disciplines, regions and borders and communicate it with clarity, creativity and purpose has never mattered more.
“I’m really excited to be leading the creative, content and communications teams here at RSM. Together, we’ll focus on bringing the firm’s best thinking and insight to life to help differentiate our distinct position in the market, and help clients, colleagues and communities succeed in a rapidly changing environment. This team’s skill and knowledge will support our next phase of growth - I’ve already been struck by the quality of the people, the ambition of the firm and the energy behind what’s being built. The welcome has been warm, and the momentum is real!”