RSM has advised automotive lead generation software business FISC Ltd on its sale to Keyloop, a leading global supplier of technology solutions to the automotive industry.
Sheffield-based FISC Ltd was established in 2010 and is a leading automotive retail software developer, supporting dealerships, OEMs and finance houses globally to maximise vehicle sales and improve customer loyalty via its flagship product, eMaster.
Keyloop, formerly known as the international division of CDK Global, is a leading global supplier of technology solutions to the automotive industry. The latest deal follows on from Keyloop’s acquisition of enquiryMAX in March this year that RSM also advised on, and demonstrates Keyloop’s ongoing commitment to developing an open platform that connects the automotive retail industry and improves the car buying and ownership experience, in partnership with both dealers and OEMs.
The transaction was led by RSM UK’s corporate finance partner James Wild, with support from Nick Wyatt, James Smith. Knights’ corporate team led by David Easdown, supported by Pearse Connery, Wendy Catterall and Danial Gianferrari, provided legal advice on the transaction.
James Wild, partner at RSM, commented: ‘This transaction allows FISC and Keyloop to strategically enhance their product offering and further expand their presence on a national and international basis. It represents a fantastic partnership and opportunity for both parties and I’m delighted RSM could help in supporting the strategic goals of another ambitious tech business based in the North.’