How to make your podcast stand out in today’s media landscape

Ben Bilsland is joined by Ollie Tiramuragan Collard, host of ‘Founded and Grounded’ to unpack the realities behind the podcast evolution. As a successful indie creator himself, Ollie shares his journey, reflecting on how the podcast industry has transformed technologically, creatively and commercially.

The introduction of major media and tech companies has not only shifted consumption habits but also fuelled a significant surge in revenue now estimated at over $7.3bn. But amidst this rapid growth and commercialisation, what truly moves the needle in today’s landscape? Has the rise of AI, video podcasts and aggressive sponsorship taken away what made podcasts so great in the first place, or is there still an undeniable power in cultivating a unique voice, building a genuine community and remaining authentic?

Take a listen and subscribe to stay in The Loop on your favourite podcast platforms, Apple Podcasts and Spotify.

authors:ben-bilsland

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