Rekorderlig UK – a sweet success

RSM’s M&A and private equity team has advised on the sale of Rekorderlig UK to Molson Coors.

The client

Rekorderlig is a premium flavoured cider produced in a fourth-generation Swedish family brewery. Launched in the UK in 2009 by Chilli Marketing, it rapidly became one of the fastest-selling brands in the UK cider category. A winner of numerous taste awards, Rekorderlig also features in the top 100 cool brands. 

The transaction included the sale of the exclusive distribution rights to sell and market the Rekorderlig portfolio in the UK, Ireland, and the Channel Islands and the transfer of the UK sales and marketing team to Molson Coors.

RSM’s solution 

RSM led the transaction on behalf of the vendors from start to finish, running a process to select the preferred acquirer and negotiating all aspects of the deal terms. 

Transaction team: John Daly and Helen Gibson.

Testimonial

‘I would like to thank the RSM team for their skill and guidance in negotiating and structuring a transaction for Rekorderlig UK, which provided a strong base for the growth of the Rekorderlig brand in the UK.’

Gareth Whittle

Managing Director Chilli Marketing