enquiryMAX – driven to success…

29 March 2021

RSM’s M&A and private equity team has advised on the sale of enquiryMAX Limited to Keyloop (CDK International).

The client

Founded in 2012, enquiryMAX is a cutting-edge provider of lead management software (‘LMS’) to the automotive retail industry. enquiryMAX’s software solution is proven to significantly improve customer experience which makes it the first choice LMS for nearly 1,000 UK and Republic of Ireland automotive dealerships. 

RSM's solution

RSM’s M&A and private equity team advised on the sale of enquiryMAX Limited to Keyloop. The acquisition by Keyloop, a global automotive dealership management system provider, enhances the breadth of their product offering and demonstrates their commitment to improving the car buying experience for both customers and dealers. enquiryMAX was Keyloop’s first acquisition since being acquired by Francisco Partners, a technology focussed private equity house, in a $1.45bn transaction.

Transaction team: James Wild and Nick Wyatt


'RSM ran a controlled and competitive process, whilst navigating very tight timescales. In addition, their software sector expertise played a crucial role in marketing to a global audience of buyers and investors. The deal has delivered significant value for the shareholders. We thoroughly enjoyed working with James and the RSM team. I would certainly not hesitate to work with them again.'

David Boyce, Founder

enquiryMAX Limited