Who are today's consumers?

Who are today’s consumers?

In a fast-moving, digitally led world, how much do we really know about buying habits and behaviours? Do our perceptions match consumers’ realities? And how can you stay one step ahead?

Our survey of 2,000 UK consumers lifts the curtain on the latest spending habits. It reveals what consumers will splurge on over the next 12 months, where they’ll shop and what can entice them to pay more.

Are you ready to connect with today’s consumers?

Digital distraction: the high street isn’t dead

Despite repeated death knells, the high street is far from dead. Discover how retailers are fighting to stay relevant.

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Digital distraction: the high street isn’t dead

Online shopping: a greater opportunity

A digitally enabled world offers new opportunities for consumer businesses. Learn how to stand out online and how to protect your customers from emerging risks.

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Online shopping: a risk but greater opportunity

The experience economy: shoppers replace buying with doing

Find out which categories consumers will splurge on in the year ahead.

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The experience economy: shoppers replace buying with doing

How to thrive in uncertain times

In an uncertain operating environment, it can be difficult to reach confident decisions about your strategic direction. Learn how you can stay ahead of emerging trends.

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How to thrive in uncertain times

Who are today's consumers? Full report

Gain access to the full 2018 report on 'Who are today's consumers?' to learn more about our findings.

Download the report