Unruly…something to tweet about

RSM's due diligence team have provided financial due diligence services to Amadeus Capital Partners, Van den Ende & Deitmers and Business Growth Fund to support a $25m development capital investment in Unruly, the fast growing social video distribution company.

The client

Unruly distributes video and rich media formats across platforms including YouTube, Facebook and Twitter.  Since inception in 2006, Unruly has grown to revenues of $25m in less than 5 years and has executed more than 1,400 successful social video campaigns for some of the world leading global brands, including Samsung, Heineken, T-Mobile and Coca-Cola.

What RSM did

RSM were chosen by Amadeus and Unruly management following a competitive tender process as a result of our credentials within the media and technology sector, in particular for serving entrepreneurial businesses expanding globally. Unruly will use the capital funds raised to strengthen its European market leading position as well as support expansions of its existing US business and establish a footprint in Asia.


'We were very pleased with RSM’s support, professional, responsiveness and commerciality, with an immediate understanding of what were key issues, and what were details. Stephen Mason and his team were very impressive throughout the transaction, and we very much enjoyed working with them. They were a valued part of the deal team.'

Pim Piers, Interim CEO, Unruly Media Limited

Transaction team

Stephen Mason, Partner

Jerry Hibbs, Manager