Sweet Squared… polished off

RSM has successfully secured development capital from HSBC for Leeds-based Sweet Squared Limited. The company has exclusive UK distribution rights for mail and beauty products worn by some of the world’s best known celebrities, including Madonna, Angelina Jolie and Jennifer Lopez.

The client

Established in 2006, Sweet Squared owns the license to sell the full range of products developed and manufactured by Creative Nail Design. The business is led by the husband and wife team and majority shareholders, Samuel and Samantha Sweet. The new facility will be used to help drive future growth in sales to UK beauty salon professionals.


'RSM provided a first class service.  Based on their thorough understanding of our business, they were able to identify the funders that would be keen to help our business grow.  Their willingness and ability to interface with both management and potential funders, offering advice at short notice, was vital in ensuring a smooth and efficient process.'

Samuel Sweet, Managing Director, Sweet Squared Limited

Transaction team

Hamish Morrison, Partner, T: +44 (0)113 285 5040

Matthew Scott, Associate, T: +44 (0)113 285 5042