Primayer Limited

RSM’s M&A and private equity team have successfully advised the shareholders of Primayer Limited, a global leader in water network leak detection and location, on its acquisition by Servelec Technologies, a subsidiary of Laurel Solutions.

The client

Primayer designs and manufactures industry leading leakage detection hardware, software, and web-based services which enable water network leak detection and leak location in order to help customers around the world deliver optimum efficiency to their customers. The Business has over twenty years’ experience in supplying products to water utilities, consultants and contractors globally.

What RSM did

Based in Hampshire, Primayer has a rising global presence with operations being generated overseas through its UK office and offices in France and Malaysia and further supported by international distributers in 45 countries. The Business has grown exceptionally over the previous three years fuelled by strong legislative drivers of demand where Ofwat, the water industry regulator for England and Wales, has raised expectations on leak reduction dramatically.

Transaction team: Clodagh Tunney, David Rowlinson, James Leigh and Aoidin Gormley

As advisors, RSM provided expertise and professionalism to fulfil my objective of finding a strong partner to continue Primayer’s growth whilst brokering a fantastic deal for all shareholders. RSM’s commitment and ongoing support was integral to the success of the deal where their calm and measured approach remedied all issues that arose to ensure the deal reached a timely conclusion. I would have no hesitation in recommending their services to owners who are considering the sale of their private business.’

Roger Ironmonger, Managing Director of Primayer Limited