Clients often explain that their product is very similar to their competitors, they are selling the same sort of thing, in the same sort of market place therefore they struggle sometimes to see where there might be a claim.
When you get into the product development process it's usually straight forward to see differentials between what the client has done compared to what its competitors may have done. It’s a very rare situation where two businesses have done exactly the same thing.
R&D relief rewards innovation and it looks at how a product is being developed. When you get into the nuts and bolts of that you see the basis of a claim, and quite often big differences between what the clients have done and what the competitors have done.
A good example of this was where a client, active in the computer hardware industry and its challenge was to create a really clever impressive product but with a much lower budget than its competitors. The product had to have similar economies of scale and the way the client achieved this was through really clever innovation team, its technical teams top-notch and did some clever work. HMRC initially raise some queries on this but we were able to settle the claim soon thereafter and a very sizeable cheque was released.
Businesses should not under estimate the development work which they do, get into the nuts and bolts of the process and you will find things that you do that are very different to that of your competitors.