Analysing success – the importance of employee engagement

An organisation’s success is often measured by their balance sheet results. But what about examining how the organisation achieved their position so that you can understand how to improve it?

It’s not just about lean processes and good cashflow management.

Employees are an organisation’s most important asset. By paying close attention to employee engagement, organisations can boost productivity, improve the bottom line and increase talent retention within their business.

What is employee engagement?

Employee engagement is not just about measuring the ‘happiness’ of your employees. 

It’s about how your employees relate to the organisation across multiple concepts:

  • it’s about how they feel and relate to the organisation’s output;
  • it’s about how their emotional response to the organisation connects to their individual performance; and
  • it’s about how far your employees have a personal alignment to the organisation. 

For engaged employees, organisational success is personal success. 

Why does employee engagement matter?

Your employees represent your organisation. An employee who is engaged with the vision and strategy of an organisation, or who resonates with the products and services of their organisation will create the best possible customer experience, driving a loyal client base, and ultimately pushing growth.

An optimally engaged workforce will develop personal loyalty to the organisation and will:

Employee engagement 

On the flipside, a disengaged workforce can actively damage your productivity and performance. If we reverse all the above statements, the future of an organisation can look bleak as the disengaged worker becomes a saboteur reducing customer satisfaction and spend. This can be disastrous for a company when disengagement spreads and staff morale, productivity and performance as a whole decline.

How can you measure your employee engagement?

The best place to start is to conduct an employee engagement survey. This will help you to measure your current engagement levels with your workforce allowing you to map out where you want to be and how to get there.

When should you measure employee engagement?

There may be certain company trends or behaviours that should trigger an employee survey such as:

Employee engagement graphic 

How can you improve employee engagement?

Whilst there is no one size fits all solution, there are a number of areas that organisations can look at to help improve their employee engagement. These include:

  • examining working patterns including offering flexible working;
  • offering role appropriate incentivisation options;
  • developing better workforce communications to give your workforce a voice; and
  • assessing skill sets and providing training to employees throughout their entire employment lifecycle.

What to do next

For further information, please download our guides to employee engagement surveys and employee lifecycle training

Our new forces at work guide has more details on practical ways you can deploy strategies such as flexibility of working and make sure that you have the right people in the right jobs in your organisation.

Please call David Gibbens for an initial discussion.