- June like-for-likes up 1.7 per cent on last year
- Strongest trading in branded restaurants outside M25
- World Cup effect holds back pubs
The growing popularity of branded restaurants was a major factor in boosting eating-out sales in June, latest data from the Coffer Peach Business Tracker show. The country’s leading managed pub and restaurant groups collectively saw like-for-likes sales grow 1.7 per cent against June last year – with restaurant chains’ like-for-likes up more than twice that at 3.6 per cent.
'We expected pubs to do relatively less well, and restaurants better, this month because of the boost that drink-led pubs in particular received this time last year from the football World Cup. But the truth is that restaurant chains have been outperforming the pub sector for some time now,' said Peter Martin, vice president of CGA Peach, the business insight consultancy that produces the Tracker, in partnership with Coffer Group, RSM and UBS.
'The World Cup, and especially the weeks that England were still in it, helped both pub and drink sales grow last June - in what was otherwise a flat market for branded restaurants and the market as a whole. So last month’s trading is more than just a bounce back, as even pub sales were up slightly,' he added.
Martin said that while casual dining brands were generally trading ahead of the market, it was their performance away from London that was particularly impressive, 'Collectively restaurant chains saw same-store sales grow 5 per cent outside of the M25 compared with June 2014 – and that is also where those groups are concentrating their brand roll-outs,' he said.
'Total sales for branded restaurants outside of London, which reflect the impact of those new openings, were ahead 12.8 per cent compared to last June. That compares with a 5.8 per cent total sales uplift for the sector as a whole,' Martin added. Managed pub groups, including the major pub restaurant operators, saw like-for-like sales up 0.8 per cent for the month against last June, with food sales making up for a poorer drink performance, even in drink-led sites. Pub food sales grew 3 per cent, while drink was down 0.5 per cent, the Tracker showed.
'The strong showing of restaurants in June also meant that overall London trading was less good than the rest of the country – at least among established players. Even with the distortion of the World Cup, the underlying market is showing steady progress,' added Martin.
'The eating and drinking out market continues to demonstrate rates of growth significantly ahead of the wider economy. Despite an unremarkable June in terms of the weather and sporting events, the industry’s sustained feel-good factor amongst consumers is unrelenting. Households have led the charge in the recovery since the recession. The key question for us is whether that spending growth will continue to sustain the significant new site rollout plans of so many well-funded branded operators.'
Mark Sheehan, Managing Director of Coffer Corporate Leisure, added:
'Yet again we are seeing pub and restaurant like-for-like growth outperforming inflation. This growth is no longer dominated by London and we are seeing the rest of the UK continuing to power forward. The sustained growth of restaurant chains in the provinces will be hurting independent operators and we expect to see an increased number of casualties in the future.'
Jarrod Castle, Leisure Analyst at UBS Investment Research, observed:
'June’s like-for-like growth of 1.7 per cent follows May's 2.1 per cent, April's 1.2 per cent, and March's decline of -0.3 per cent. This leaves the 12-month moving average growth rate at 1.7 per cent. However, while there was no real difference in LFL growth between London and the regions last month, the 12-month moving average inside the M25 is now 2.4 per cent while outside it is still lower at 1.4 per cent.'
The Coffer Peach Tracker industry sales monitor for the UK pub and restaurant sector collects and analyses monthly performance data from 30 operating groups, and is recognised as the established industry benchmark.
Pub and restaurant group sales performance for last 12 months
Source: Coffer Peach Business Tracker